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Thursday, 12 March 2015 00:24

How to sell anything in 15 seconds

Written by Super User
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I found this awesome article with video on how to pitch in 15 seconds. Great advice for adding your pitches to this site in your Gallery!

Step One. Create a Twitter-friendly headline.
The headline is the one single overarching message that you want your customers to know about the product. Ask yourself, "What is the single most important thing I want my listener to know about my [product, service, brand, idea]." Draw a circle at the top of the message and insert the headline. Make sure your headline fits in a Twitter post – no more than 140 characters. If you cannot explain your product or idea in 140 characters or less, go back to the drawing board.

Step Two. Support the headline with three key benefits.
As I discussed in a previous article, the human mind can only process about three pieces of information in short-term memory. Specifically outline the three or, at most, four benefits of your product. Draw three arrows from the headline to each of the key supporting messages.

Step Three. Reinforce the three benefits with stories, statistics, and examples.
Add bullet points to each of the three supporting messages. You don't have to write out the entire story. Instead write a few words that will prompt you to deliver the story. Remember, the entire message map must fit on one page.

http://www.forbes.com/sites/carminegallo/2012/07/17/how-to-pitch-anything-in-15-seconds/

Last modified on Wednesday, 08 April 2015 19:09
More in this category: « How to Sell at Trade Shows

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