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Sales & Marketing
Thursday, 12 March 2015 00:24

How to sell anything in 15 seconds

Written by Super User

I found this awesome article with video on how to pitch in 15 seconds. Great advice for adding your pitches to this site in your Gallery!

Step One. Create a Twitter-friendly headline.
The headline is the one single overarching message that you want your customers to know about the product. Ask yourself, "What is the single most important thing I want my listener to know about my [product, service, brand, idea]." Draw a circle at the top of the message and insert the headline. Make sure your headline fits in a Twitter post – no more than 140 characters. If you cannot explain your product or idea in 140 characters or less, go back to the drawing board.

Thursday, 12 March 2015 00:23

How to Sell at Trade Shows

Written by Super User

So, you have prototypes or a small inventory and think you are ready to hit the shows and get the orders rolling in? Here are 5 tips to help you prepare for the show and start selling your invention:

Research the right shows for your budget. It is important to watch your budget when launching a product, after all you don't want to run out of money before you start. Research the shows the buyers go to who you want to be in front of. I use TSNN.com to find shows in a category. There is usually 1 or 2 big shows per category. You can go online to distributor sites to find a list of the shows they will be exhibiting at as a shortcut also. Just pick a company that sells similar items in to the stores you want to sell to.